There are hundreds of applications and websites that offer services to monitor, track, and analyze an organizations social media presence, but which does one choose? This question has stumped many companies trying to attain the upmost quality and gain from their social media efforts. In reality, there is not one tool that can provide a complete solution to social media platforms, but rather a combination of paid and unpaid analytics tools that can bring to the table their individual strengths, tracking methods and pricing structures. So Let’s Talk!…There are three commonly used FREE social media measurement tools include Beevolve, Research.ly, and Social Mention.
Beevolve– A professional and extremely cost effective alternative to paid applications that can provide a lot of the same features such as tracking, monitoring and analysis, as some of the paid analytics tools. Some of its specific features include broad coverage on Twitter, Facebook, and YouTube, real time monitoring, and competitive analytics. Keep in mind these low cost or free applications do not have the same functionality as those that are paid unfortunately but can definitely assist start-up organizations, or those on a strict budget.
Research.ly- Similar to Beevolve in terms of being a cost effective alternative, this application can assist with topic searches and can provide an organization not only raw results, but also the results by demographic and sentiment. Some of its key features include access to Twitter history, interest graphs and share functionality.
Social Mention- This widely used free tool allows organizations to conduct social media searches and analysis, aggregating user-generated content from a variety of sources and turning it into a single stream of information. This application is similar to Google News Alerts, something most of us are very familiar with. Its downfall is that it lacks the real access to data that organizations require.
As I mentioned previously, unfortunately, as with anything else in life, you get what you pay for. PAID analytics tools for social media can offer companies much more effective and wide spread services. An example of a paid analytics tool is Woopra. This application gains more and more customers as social media measurement’s importance only continues to grow within our society.
Woopra- This tool has the ability for organizations to take control of customer data, make data-driven decisions with real time analytics, and take real time action on real time data with automations. The key feature here is the ability to connect all tools to a single hub. Woopra’s selling point is centralizing data within a company in order to track, and take action on customer activity from every touch point. Pricing ranges from $80-$1,200 depending on the level of actions desired. They too offer a free trial period to potential business users. Click here to read more about the program: https://www.woopra.com/
Overall, what do these tools provide to an organization? Without sounding repetitive, I believe that three solid reasons that analytics tools can provide value to measuring a social media program include: Makes determining ROI for social media sites possible, measures the impact of an organizations programs on meeting specific business goals and objectives and aids in the development of forecasting and changes organizations will need to make!